Media and Advertising

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          In any organization, business documents capture the essence of business transactions. Invoices, receipts, contracts, emails, and meeting minutes, are some examples of such documents. The information and data contained within these documents are essential for the smooth functioning of the organization.


          Intelligent Document Processing (IDP) is a technology used to extract data from various types of documents, such as invoices, forms, contracts, etc., using techniques like OCR (Optical Character Recognition), NLP (Natural Language Processing), and machine learning.

          In the media industry, IDP is utilized in various applications such as:

          • Content Management Systems (CMS):
            IDP automates the ingestion of documents, articles, and other media content into CMS platforms, improving efficiency and accuracy.

          • Digital Asset Management (DAM) Systems:
            Media companies often deal with large volumes of digital assets like images, videos, and audio files. IDP assists in automatically tagging and categorizing these assets based on their content.

          • Rights Management:
            Media companies frequently handle contracts and agreements related to content rights. IDP streamlines the extraction of key information from these documents, facilitating rights management processes.

          • Metadata Extraction: 
            IDP extracts metadata from various media files, such as image captions, video descriptions, or audio transcripts, to enhance searchability and discoverability of media content.

          • Advertising Operations:
            IDP automates the processing of advertising-related documents like insertion orders, invoices, and campaign reports, enabling faster execution and analysis of ad campaigns.

          • Newsroom Automation:
            IDP assists in automatically analyzing and categorizing news articles, press releases, and other media sources, helping journalists and editors identify relevant stories and trends more efficiently.

            These are just a few examples of how IDP is applied in the media industry to streamline workflows, improve data accuracy, and enhance operational efficiency.
          Advertising Agencies

          Advertising agencies leverage IDP (Intelligent Document Processing) in various ways to streamline their operations and improve efficiency:

          • Invoice Processing:
            Advertising agencies deal with a multitude of invoices from vendors, clients, and partners. IDP automates the extraction of key information such as invoice number, amount, due date, and vendor details, reducing manual data entry and minimizing errors.  IDP matches invoices to insertion orders and other contracts to highlight discrepancies.

          • Contract Management:
            Managing contracts with clients, vendors, and partners is a crucial aspect of advertising agency operations. IDP assists in extracting relevant data from contracts, such as terms, conditions, and deadlines, enabling easier tracking and compliance management.

          • Campaign Reporting:
            Advertising agencies need to generate reports on campaign performance for their clients. IDP automates the extraction of data from various sources such as ad platforms, social media channels, and analytics tools, allowing agencies to compile comprehensive and accurate reports more efficiently.

          • Media Buying and Planning:
            IDP streamlines the process of analyzing media kits, rate cards, and proposals from publishers and media outlets. By automatically extracting key information such as ad placement options, pricing, and audience demographics, agencies make more informed decisions when planning media buys for their clients.

          • Creative Brief Analysis:
            When receiving creative briefs from clients, IDP assists in extracting important details such as campaign objectives, target audience demographics, and messaging requirements. This helps agencies better understand client needs and streamline the creative development process.

          • Compliance Monitoring:
            Adherence to regulatory guidelines and industry standards is essential for advertising agencies. IDP aids in monitoring and analyzing documents related to compliance requirements, such as privacy policies, disclosure statements, and advertising guidelines, ensuring that campaigns remain compliant with relevant regulations.

          • Automation:
            By integrating IDP into their workflows, advertising agencies automate repetitive tasks, reduce manual errors, and free up valuable time for creative and strategic activities, ultimately improving overall productivity and client satisfaction.

          Our Solution

          Xen.AI's fully automated Intelligent Document Processing solution provides a user friendly, digitally safe and secure platform.

          The business need is to quickly extract the data locked within the documents and make it available for further processing in the downstream processes. 

          Xen.AI Intelligent Document Processing automates and simplifies the task of extracting data from business documents significantly reducing the processing time, minimizing the need for manual intervention, and allowing the freed up worker to focus on higher value tasks. This results in direct cost savings, a better understanding of the enterprise data, and a rapid ROI with increasing volume of data being processed through Xen.AI’s document processing service.

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